Fenty Beauty Partners With the New York Liberty
The news comes a week before the 2025 season tips off.
The New York Liberty has a new partner, and it’s pretty big. Fenty Beauty and Fenty Skin are the latest partners of the WNBA team.
“There is no energy and spirit like New York City’s. And the women of the New York Liberty exemplify such beauty, power and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible,” said Rihanna, founder and CEO, in a statement. “We’re excited to partner with them to get their game faces on.”
As far as what this means for the new partnership, Fenty Beauty logos will be on the team’s official pregame warm-up jackets and shooting shirts. Also, the brand will engage with fans by incorporating in-arena activations.
In an interview with Allure, Rihanna said she’s “always said that makeup is there to have fun with, to express yourself with.” She continued, “It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I’m excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season.”
The New York Liberty shared the news on Instagram. “Serving game and face ✨— We are excited to announce Fenty Beauty + Fenty Skin as the proud beauty partner of the 2024 reigning champions, the @NYLiberty! 🏀💗,” the caption read.
“There is no energy and spirit like New York City’s. And the women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible. We’re excited to partner with them to get their game-faces on.” - Rihanna
The players and Ellie the Elephant (of course) wore the brands products on their media day. They shared BTS on Instagram. “Lights, camera, GLOW ✨ Serving skin, serving looks, serving team. @fentyskin and @fentybeauty came through for Media Day! This is what happens when elite skincare & beauty meet elite athletes 👑”
The New York Liberty are currently in preseason, and compete against the Connecticut Sun on May 9th. The 2025 regular season begins on May 16. The Liberty play their first game against the Las Vegas Aces on May 17.